We are about to wave goodbye to the unusual 2022. Some people would say that 2022 was a year of depression. The world economy was challenged by multiple factors such as the epidemic. However, it was also a busy year for us. We were busy getting out of the shadow of the epidemic, and forging ahead with persistence and innovation.
不同寻常的2022,我们即将挥手告别。有人说,2022年是萧条的,世界经济受到了疫情等多重因素的影响,危机四伏。2022年也是我们最忙碌的一年,忙着走出疫情的阴霾,更忙着在守望中创新中澎湃前行。
On December 20th, 2022, the result of the evaluation of China"s government platforms and their overall influence was announced. As the international communication brand of Zhengzhou, the new media platform WhereZhengzhou, was rated as "China"s Excellent New Media for Government Affairs in 2022". The content released by the new media matrix was more personalized, and the short video and the interactive product continued to make efforts to launch high-quality content. The platform"s algorithm functions and social attributes have been further enhanced, and the amount of users sharing, recording and creating content has noticeably increased. New media has become an important method for external communication, especially for Generation Z, to achieve accurate and effective communication.
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2022年12月20日,中国优秀政务平台推荐及综合影响力评估结果揭晓,郑州城市外宣品牌WhereZhengzhou新媒体矩阵被评为“2022年度中国优秀政务新媒体”。WhereZhengzhou新媒体矩阵发布的内容更加注重个性化,短视频和互动产品持续发力,平台的算法功能和社交属性进一步增强,用户分享、记录、创造的需求不断凸显,成为对外传播,尤其是面向“Z世代”实现精准、有效传播的重要阵地。
The Chinese and English short video promotion launched by WhereZhengzhou called The Dragon Boat Festival is Coming won the Outstanding Award in the 4th "My China Story" International Short Video Competition hosted by the China International Communications Group. In the video, a lady named Rim from Morocco shared the beautiful scenery of Zhengzhou on a tour and explained the festival"s traditions, such as rowing dragon boats, making rice dumplings, hanging mugwort and making sachets. This short video introduced the broad and profound culture of the Dragon Boat Festival and the lively folk customs and engaging activities through artistic images, spreading Chinese culture to all parts of the world.
在中国外文局主办的2022年第四届“第三只眼看中国”国际短视频大赛中,WhereZhengzhou以“一叶粽子香,日子到端阳”为主题的中英文短视频宣传片获得优秀作品奖。在镜头中,来自摩洛哥的小姐姐Rim带大家领略郑州美景,感受端午习俗:划龙舟、包粽子、插艾草、制香囊……以高度浓缩的唯美画面,汲取博大深邃的端午文化,现场生动有趣的民俗体验,把中华文化传播到世界各地。
WhereZhengzhou posted short videos for each traditional Chinese festival in 2022 to introduce splendid festival folk customs and traditional activities, conveying the unique charm of Chinese culture to the world. The series "Foreigners in Zhengzhou Share Chinese Festivals" detailing how people in Zhengzhou celebrate festivals was highly praised. Celebrate the Lantern Festival in Zhengzhou won first place in the Best Network Communication Awards of the 2022 "My China Story" International Short Video Competition, adding more cultural elements of the Central Plains to this festival.
2022年的每一个中国传统节日,WhereZhengzhou都会献上盛宴,精彩纷呈的节日民俗体验活动相继亮相,向世界传递独具魅力的中华文化。“老外带你看郑州·中国节”系列,是地道的郑州“节日味道”,备受好评。在2022年度“第三只眼看中国·大美中华”国际短视频大赛“最佳网络传播奖”作品投票中,《郑州老外闹元宵》夺得第一名,为中国节日增添了浓郁的中原文化色彩。
The short video series "Foreigners in Zhengzhou" created by WhereZhengzhou also won the first prize of the "Annual Excellent News Works of China"s Local Newspapers - Short Videos" and the second prize of the "39th Henan News Award".
由WhereZhengzhou团队创作的“老外带你看郑州”系列短视频还曾获得“中国地市报年度优秀新闻作品短视频专题类一等奖”和“第三十九届河南新闻奖二等奖”。
We are deeply rooted in this land and strive to realize our dreams. The passion of fighting bravely throughout a long history of thousands of years is evident here as a unique and joyful symphony. 3,600 years ago, this city was supported by our wise ancestors of the Central Plains. Today, 13 million Zhengzhou residents are working hard for this city. Every breakthrough of WhereZhengzhou has sprouted and expanded from here...
理想求索,根植于郑州这片沃土。千年历史的沉淀和勇立潮头的激情在此碰撞出美妙的火花,演绎出幸福的交响。3600年前,智慧的中原人为这座城守护着;3600年后,1300万郑州人为这座城拼搏着。WhereZhengzhou的每一次突破都由此萌芽、展叶……
We have been striving for innovation and change to realize the blossoming of this thousand-year-old city. Relying on persistence and innovation, WhereZhengzhou has integrated the essence of traditional culture into modern urban life, which has become the Zhengzhou experience of building a city with ancient civilization into an international metropolis.
千年商都的华丽绽放,是求新求变的城市信仰。WhereZhengzhou的坚守与创新,已然将传统文化精髓融入现代化的都市生活,这是“文明之都与国际城市齐头并进”的郑州经验。
Every honor is the starting point of a new journey. We have been telling the story of Zhengzhou to the whole world. 2023 is coming. Let"s open our arms to embrace a brand new and happy year.
每一份荣誉和收获都是新的起点和征程,让我们面向世界继续讲好郑州故事。2023来了,请张开双臂,拥抱崭新又幸福的一年。
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